Bark shares your leads with up to 5 competitors. Affly sends every lead to one business only - and verifies each one before you pay.
A side-by-side look at the two approaches to lead generation.
| Feature | Bark | Affly |
|---|---|---|
| Lead exclusivity | Shared with up to 5 businesses | Exclusive - sent to one business only |
| Lead verification | Basic contact info collected | 6-layer OTP verification on every lead |
| Pricing model | Pay upfront for credits to contact leads | Pay per verified lead only - nothing upfront |
| Fraud protection | Limited filtering | VPN detection, duplicate blocking, intent confirmation |
| Audit trail | No lead-level transparency | Full timestamped verification log per lead |
| Dispute resolution | Credit-based refund process | Evidence-based review against pre-agreed criteria |
| Monthly fees | Credit packs required | None - pay per lead only |
| Lead delivery | You contact the lead alongside competitors | Lead delivered exclusively to your dashboard |
The differences that actually affect your bottom line.
On Bark, the same lead goes to multiple businesses. You're racing to respond before your competitors. On Affly, every verified lead is delivered to one business only. No competition, no race.
Every Affly lead passes a 6-layer verification process - phone validation, OTP confirmation, duplicate detection, fraud analysis, intent confirmation, and scoring. You only pay for leads that clear all six.
Bark requires you to buy credits before you can even contact a lead. Affly charges nothing upfront - you pay per verified lead as they come in. Set your own budget cap and pause anytime.
Bark gives you a name and number. Affly gives you a complete verification record - OTP timestamp, IP address, fraud score, intent signals. If you dispute a lead, the evidence is already there.
The problem with shared leads
The Affly approach
Book a 30-minute demo with the Affly team. We'll show you how campaigns work, how verification filters leads, and what your dashboard looks like.