Verified Leads for UK Businesses - Affly | Pay Per Lead
Now taking early business sign-ups. Be first in line when we launch.  Get early access →
For UK home improvement businesses

Only pay for leads
that are actually verified.

Affly gives you a dedicated lead funnel, a network of performance marketers driving traffic to it, and a verification system that ensures you only pay for genuine, qualified enquiries. Exclusive to you - not shared with competitors.

Get early access → See how it works
Exclusive leads - yours only Pay per verified lead GDPR compliant Full audit trail
Exclusive
leads sent to one business only
OTP verified
every lead, every time
£0
monthly fees - pay per lead only
Real-time
fraud detection on every lead

You've been paying for bad leads for too long.

Bark, Checkatrade, and local lead agencies all share the same problems. Affly fixes all of them.

The old way
  • You pay upfront with no guarantee of quality
  • The same lead is sold to 3, 4, or 5 competitors simultaneously
  • Fake numbers, duplicates, and tyre-kickers eat your budget
  • No visibility into where leads come from or why they failed
  • Disputes are almost impossible to win - no evidence trail
The Affly way
  • You only pay when a lead passes full verification
  • Exclusive to you - no other business receives the same lead
  • Every lead is OTP-verified, fraud-checked, and scored
  • Full audit trail - see exactly what happened with every lead
  • Dispute protection based on clear, agreed acceptance criteria
How it works for businesses

Set up in under 15 minutes.

Create your campaign. Fund your wallet. Start receiving verified leads.

01
Create your campaign
Set your service type, target area, acceptance criteria, and price per lead. Your dedicated lead funnel goes live on your own Affly subdomain instantly.
02
Affiliates drive traffic
Performance marketers pick your campaign and send traffic via Meta, Google, TikTok or SEO. Every click is tracked. You don't lift a finger.
03
Leads are verified
Each lead passes OTP verification, fraud detection, duplicate checking, and intent confirmation. Only leads above the scoring threshold proceed.
04
You pay. Lead delivered.
When a lead is approved, your wallet is charged the agreed CPL and the full lead details are delivered to your dashboard. Exclusive to you. No sharing.
Industries

Starting with the UK's highest-demand sectors.

More niches added monthly. Not seeing yours? Get in touch and we'll add it.

🏠
Roofing & guttering
Repair, replacement & new builds
🔥
Boiler replacement
Gas & heat pump installations
🦷
Dental practices
NHS & private dental enquiries
⚖️
Personal injury legal
RTA, slips, trips & falls

More niches being added at launch.  Tell us your niche →

Trust & compliance

Every lead is traceable. Every dispute is winnable.

We've built the audit trail and compliance framework from the ground up so you're protected.

GDPR compliant

All data collected with explicit consent. Leads actively opt in to be contacted. Full data processing agreement available.

Full audit trail

Every lead has a timestamped verification log. IP address, OTP timestamp, score breakdown, and source tracking - all stored and available to you.

Dispute protection

Your acceptance criteria are set at campaign creation. If a lead doesn't meet them, you raise a dispute - and we review it against the verification record. Clear-cut decisions.

Early access

Be first in when we launch.

Register your interest now. We'll contact you as soon as we're ready to onboard new businesses - no commitment required.

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No commitment. We'll reach out when we're ready to onboard.