How Affly Works - UK Verified Lead Marketplace
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How it works

Transparent by design.
Automated from click to payout.

No black boxes. No mystery rejections. Every step - from affiliate click to business lead delivery - is tracked, verified, and auditable.

Business setup

Campaign live in under 15 minutes.

One-time setup. Then pay only when a lead is verified and approved.

Step 01
Create your campaign
Select your industry and the types of leads you want - new customers, quotes, repairs, or emergency jobs. Set your cost per lead, monthly budget, and an optional daily cap so you're always in control of spend.
Step 02
Define lead requirements
Set your service area by city and radius. Toggle intent signals - ready to purchase, owns the property, reachable by phone. Add a service timeline and custom requirements. Duplicate leads blocked automatically.
Step 03
Brief your affiliates
Upload your brand assets - logos, images, videos - and leave messaging notes for affiliates promoting your campaign. Every affiliate who picks it up gets your brief so they represent your business properly.
Step 04
Build your lead form
Pick from proven industry templates or build a custom form from scratch. Edit and republish any time without pausing your campaign.
Form builder included
Step 05
Choose your domain
Launch on a free Affly subdomain instantly, or connect your own branded domain for a premium experience. Custom domains give leads a fully branded journey from click to submission.
Free subdomain included
Step 06
Go live
Affly reviews your campaign within 24 hours. Once approved, affiliates start sending traffic immediately. You're only charged when a lead passes verification and lands in your dashboard.
Your dashboard

Everything in one place.

Leads, campaigns, billing, and settings - all managed from a single clean dashboard. No spreadsheets, no back-and-forth.

Campaign overview

See all your campaigns at a glance - active, paused, pending review, and completed. Monitor total leads, active campaign count, monthly spend, and remaining budget from the home screen.

Leads tab

View every lead with its verification status, contact details, campaign source, and submission date. Filter by status - approved, pending, rejected. Search across all your leads from one screen.

Billing & wallet

Add funds via card or bank transfer. Credits appear instantly. View your full billing history, download invoices, and always see your current wallet balance. Unused credits can be withdrawn.

Campaign management

Pause, resume, or update any campaign at any time - no waiting, no approval needed for edits. Adjust your CPL, budget cap, lead requirements, or domain without restarting from scratch.

Ready to get started?

Join the first 100 businesses on Affly. Campaign setup takes under 15 minutes.

Get started →
Affiliate flow

Pick. Drive. Get paid. That's it.

Free to join. No experience needed. Start earning from your first verified lead.

Step 01
Sign up free
Create your affiliate account in under two minutes. No setup fees, no monthly costs, no commitment. Sign up and start browsing live campaigns straight away.
Free forever
Step 02
Browse live campaigns
Filter by niche, location, and payout. Every listing shows the exact amount you'll earn per verified lead, the acceptance criteria, and the affiliate brief - before you commit to running it.
Step 03
Get your tracking link
Every campaign gives you a unique tracking link. UTM parameters are fully supported so you can measure performance at ad or ad-set level inside Meta, Google, or TikTok Ads Manager.
UTM ready
Step 04
Drive traffic
Send traffic however you run it - Meta ads, Google, TikTok, SEO, email, or organic. Every click and conversion is tracked in real time. Your dashboard updates the moment a lead is submitted.
Step 05
Leads verified automatically
Every lead runs through multi-step verification - phone validation, duplicate detection, fraud checks, and intent confirmation. You don't lift a finger. Rejected leads cost you nothing.
Step 06
Get paid to your bank
When a lead is approved, your account is credited instantly. No invoices, no chasing. Withdraw to your bank whenever you want. Guaranteed on every verified lead.
Tracking & attribution

Know exactly what you're earning and why.

Your dashboard shows every lead the moment it's submitted - status, earnings, approval rate, and traffic source. Run split tests across campaigns with complete confidence.

Unique tracking links

Every affiliate gets a unique URL per campaign. Every click is attributed to you. Even if the lead submits hours later, the credit is yours.

UTM parameter support

Append UTM params to your tracking link to measure at ad or ad-set level inside Meta Ads Manager, Google Ads, or TikTok Ads Manager.

Real-time dashboard

See every lead live - submitted, pending, approved, rejected. Monitor your approval rate and adjust traffic accordingly. No waiting for reports.

Ready to run your first campaign?

Get early access and be first in when we launch. Free forever for affiliates.

Join the waitlist →
How verification works

Multi-step verification. Fully automated. No exceptions.

Every lead runs through the same verification stack, every time. No manual overrides. No shortcuts. If it doesn't pass, it doesn't count.

1. Valid UK mobile

Phone number is format-checked against UK mobile patterns. No landlines, no invalid formats, no numbers outside the UK get through.

2. Phone verification

The lead must verify they own and can access the phone number provided. This step confirms the contact details are real and reachable.

3. Duplicate detection

Every phone number is checked against all leads across all campaigns. Same number again? Automatically rejected at zero cost to the business.

4. Fraud signals

VPN detection, device fingerprinting, and velocity checks flag submissions that look automated or high-risk before they reach the approval stage.

5. Confirmed intent

The lead is asked to confirm they want to be contacted. A reply is required. Only genuinely interested leads pass this step - protecting businesses from wasted spend.

6. Criteria matching

The lead's details are scored against the campaign's acceptance criteria - location, service timeline, lead type. Leads below the threshold are rejected at no cost.

Lead score breakdown

Valid UK mobile number+2 pts
All required fields completed+1 pt
Phone successfully verified+3 pts
Intent confirmation received+3 pts
Approval threshold ≥ 6 points

Common questions

Every lead has a full verification audit trail. If a business raises a dispute, we review the lead record against the acceptance criteria agreed at campaign creation. If the lead genuinely didn't meet them, we refund. If it did, the payout stands. Decisions are evidence-based, not subjective.

It's very hard to. Phone verification means every number must be owned by the person submitting. The intent confirmation goes directly to the lead's phone. Duplicate detection catches repeat submissions across the entire platform. Fraud signals catch VPNs and bots at submission time.

Rejected leads cost the business nothing and don't count toward the affiliate's payout. They're flagged in the verification log and stored for auditing, but no money changes hands.

Most campaigns are reviewed and approved within 24 hours of submission. The setup process itself takes under 15 minutes. We review campaigns to ensure they meet quality standards before going live on the affiliate marketplace.

No. Affly is designed to work for complete beginners as well as experienced media buyers. The campaign listings show you everything you need to know upfront - the niche, the payout, the acceptance criteria, and the affiliate brief. If you can drive traffic to a link, you can earn on Affly.

Yes - both affiliates and businesses can run multiple campaigns simultaneously. Businesses can manage multiple active campaigns from a single dashboard. Affiliates can pick up as many campaigns as they want and track earnings per campaign separately.