Checkatrade charges a monthly subscription for a directory listing. Affly delivers verified, exclusive leads to your dashboard - and you only pay when they pass verification.
Two very different approaches to getting leads for your business.
| Feature | Checkatrade | Affly |
|---|---|---|
| How you get leads | Directory listing - customers find you if they search | Leads actively driven to you by a network of marketers |
| Pricing model | Monthly subscription regardless of leads received | Pay per verified lead only - no monthly fees |
| Lead exclusivity | Customers browse multiple tradespeople on the directory | Every lead is exclusive - sent to one business only |
| Lead verification | Customer submits a form - no phone or intent verification | 6-layer OTP verification on every lead |
| Lead volume control | Depends on your directory ranking and reviews | Set your own daily cap and budget - scale up or pause anytime |
| Audit trail | No verification data on enquiries | Full timestamped verification log per lead |
| Quiet months | You still pay your subscription even with zero leads | No leads, no charge - you only pay for what you get |
| Fraud protection | Limited - relies on customer honesty | VPN detection, duplicate blocking, intent confirmation |
The differences that actually affect your bottom line.
Checkatrade charges a monthly subscription whether you get leads or not. With Affly, there are no monthly fees. You only pay when a verified lead lands in your dashboard.
On Checkatrade, you list your business and hope customers find you. On Affly, a network of performance marketers actively drives traffic to your lead funnel. You don't wait - leads are delivered.
Checkatrade passes on whatever enquiry comes through the form. Affly runs every lead through 6-layer OTP verification - phone validation, fraud detection, duplicate blocking, and intent confirmation before you pay.
On Checkatrade, your lead flow depends on your listing ranking and reviews. On Affly, you set your daily lead cap and budget. Need more leads? Increase your cap. Quiet week? Pause instantly.
The problem with directory listings
The Affly approach
Book a 30-minute demo with the Affly team. We'll show you how verified leads are delivered, how you control your budget, and what your dashboard looks like.