Google Guarantee charges you per call - even spam ones - and makes you compete with every other badged business in your area. Affly delivers exclusive, OTP-verified leads with no background check process to get started.
Google Local Services vs Affly's verified lead marketplace.
| Feature | Google Guarantee | Affly |
|---|---|---|
| How leads arrive | Phone calls - including spam, wrong numbers, and tyre kickers | OTP-verified leads delivered to your dashboard |
| Lead exclusivity | Customers see multiple badged businesses and choose who to call | Every lead is exclusive - sent to one business only |
| What you pay for | Every call - verified or not | Only verified leads that pass 6-layer checks |
| Getting started | Background checks, insurance verification, licence uploads - weeks to approve | Campaign live within 24 hours - no badge process |
| Lead verification | None - you answer the phone and find out | Phone validation, OTP, duplicate detection, fraud checks, intent confirmation |
| Disputing bad leads | Request credit back through Google - automated review | Evidence-based review with full audit trail per lead |
| Volume control | Set a weekly budget - Google decides how it's spent | Set your daily lead cap and budget - full control |
| Audit trail | Call recording only - no verification data | Full timestamped log with fraud score, IP, OTP, and intent signals |
The differences that actually affect your bottom line.
Google Guarantee charges you when the phone rings - even if it's a wrong number. Affly verifies every lead through OTP, fraud checks, and intent confirmation before it reaches your dashboard. You never pay for junk.
Google Guarantee requires background checks, insurance verification, and licence uploads - it can take weeks to get approved. On Affly, your campaign can be live within 24 hours. No badge, no waiting.
On Google, customers see a list of badged businesses and call whoever looks best. You're competing for attention. On Affly, every lead is delivered exclusively to one business. The customer only hears from you.
Google sets a weekly budget and decides when and how it's spent. You can't control which calls come through. On Affly, you set your exact daily lead cap, choose your service areas, and pause or scale instantly.
The problem with pay-per-call
The Affly approach
Book a 30-minute demo with the Affly team. We'll show you how verified leads are delivered, how the 6-layer verification works, and what your dashboard looks like.