Traditional lead agencies charge retainers with no transparency on where leads come from or how they're verified. Affly gives you a full audit trail on every lead - and you only pay for the ones that pass.
The traditional agency model vs Affly's verified marketplace.
| Feature | Lead Gen Agency | Affly |
|---|---|---|
| Pricing | Monthly retainer or minimum spend commitment | Pay per verified lead only - no retainer, no minimum |
| Lead source transparency | Often unclear where leads actually come from | Full visibility - every lead has a tracked source and audit trail |
| Lead verification | Varies - some agencies do manual checks, many don't | Automated 6-layer OTP verification on every lead |
| Exclusivity | Some agencies resell leads to multiple businesses | Every lead is exclusive - sent to one business only |
| Lock-in | Contracts, notice periods, minimum terms | No contracts - pause or stop anytime |
| Dispute process | Negotiate with your account manager | Evidence-based review against pre-agreed acceptance criteria |
| Scaling up | Renegotiate your retainer or wait for capacity | Increase your daily cap instantly - network scales with you |
| Reporting | Monthly reports, often delayed and high-level | Real-time dashboard with lead-level verification data |
The differences that actually affect your bottom line.
Most agencies send you a spreadsheet of names and numbers with no context. Affly gives you a full verification record on every lead - OTP timestamp, fraud score, IP, intent signals. You see exactly what you're paying for.
Agencies lock you into monthly retainers and minimum terms. Affly has no contracts and no minimum spend. Pay per verified lead, pause when you want, stop when you want. No notice period.
Agencies call their leads "qualified" but rarely explain what that means. Affly runs every lead through 6 automated checks - phone validation, OTP, duplicate detection, fraud analysis, intent confirmation, and scoring.
With an agency, scaling up means renegotiating your retainer and waiting for them to allocate resources. On Affly, increase your daily cap and a network of marketers scales your lead flow immediately.
The problem with lead gen agencies
The Affly approach
Book a 30-minute demo with the Affly team. We'll show you how verified leads are delivered, the audit trail behind each one, and what your dashboard looks like.