Rated People sells you credits to chase shared leads. Affly delivers exclusive, verified leads to your dashboard - you only pay when they pass verification.
Two different ways to get leads as a UK tradesperson.
| Feature | Rated People | Affly |
|---|---|---|
| How you pay | Buy credit packs upfront to respond to leads | Pay per verified lead only - nothing upfront |
| Lead exclusivity | Same lead sent to multiple tradespeople | Every lead is exclusive - sent to one business only |
| Lead verification | Customer submits a form - no phone verification | 6-layer OTP verification on every lead |
| Wasted spend | Credits spent even if the lead never responds to you | You only pay for leads that pass full verification |
| Fraud protection | Limited - relies on customer-submitted details | VPN detection, duplicate blocking, intent confirmation |
| Audit trail | No verification data on leads | Full timestamped verification log per lead |
| Volume control | Limited by credits purchased and jobs posted near you | Set your own daily cap and budget - scale or pause anytime |
| Dispute resolution | Request credits back through support | Evidence-based review against pre-agreed criteria |
The differences that actually affect your bottom line.
Rated People makes you buy credit packs upfront to respond to leads - even if that lead never picks up the phone. With Affly, you pay nothing until a lead passes full verification. No credits, no gamble.
On Rated People, the same lead goes to multiple tradespeople and you race to respond first. On Affly, every lead is delivered exclusively to one business. No competition, better conversion.
Rated People passes on whatever enquiry comes through - no phone check, no intent confirmation. Affly verifies every lead through 6 layers including OTP, fraud detection, and scoring before you pay.
On Rated People, disputing a bad lead means requesting credits back through support. On Affly, every lead has a full audit trail - disputes are resolved with evidence against pre-agreed criteria.
The problem with credit-based leads
The Affly approach
Book a 30-minute demo with the Affly team. We'll show you how verified leads are delivered, how you control your budget, and what your dashboard looks like.