Built by marketers who got
tired of bad leads too
Affly was founded by three people who spent years in the trenches - running marketing for UK trades businesses, building ecommerce brands, and developing software. We built Affly because we saw the same problems over and over: shared leads, no verification, and zero transparency.
James Freeland
Built his career in ecommerce, scaling brands to multiple seven figures in profit - and still a major market leader in the space today. James developed Affly's entire backend and software platform, including the 6-layer OTP verification system, the real-time lead dashboard, and the automated payment infrastructure. His experience building high-traffic, high-conversion systems is what makes Affly's technology stack reliable at scale.
Jay Meere
Co-owner of Meere Marketing, a UK agency that acts as an in-house marketing team for larger trades businesses. Jay built Affly's entire frontend - the website, the email and SMS notification systems, and all marketing funnels. With 3 years running performance campaigns for UK trades, he understands exactly what businesses need from a lead platform because he's been generating those leads himself. Jay also co-founded Alviro, a health and wellness brand.
Jordan Meere
Co-owner of Meere Marketing alongside Jay. Jordan is the bridge between the agency and Affly - identifying businesses that need a self-serve verified lead platform and getting them onboarded. He's hands-on with every user who needs support, from initial setup to campaign optimisation. Jordan's direct contact with businesses on both sides means Affly is built around real feedback from real users, not assumptions.
We built what we couldn't find
Running a marketing agency for UK trades businesses, Jay and Jordan saw the same thing over and over - businesses paying for leads that were shared, unverified, or outright fake. The platforms that existed were either outdated directories charging monthly subscriptions or opaque lead agencies with no accountability and no way to verify what you were actually paying for.
Having been in the trenches of UK lead generation for years, they knew exactly what was broken. Businesses wanted exclusive leads they could trust. Affiliates wanted transparent payouts they could rely on. Nobody was building a platform that served both sides fairly.
James brought the technical firepower to build it. Between his experience scaling ecommerce brands to seven figures, Jay's performance marketing expertise, and Jordan's hands-on approach to business onboarding - the three founders built Affly as the platform none of them could find but all of them needed. Every lead OTP-verified. Every lead exclusive to one business. Full audit trail on both sides. No monthly fees, no hidden charges, no shared leads.
See how Affly worksReady to join the platform?
Whether you're an affiliate looking to earn more per lead, or a business tired of paying for fake enquiries - Affly was built for you.